When your company begins planning the product launch of a lifetime, there are a million nuances to consider. The press will assemble, products will require proper display and you need to have a presentation that wows. And, these are only the basics of making an impact on your customer base.

There is a ton of planning that goes into creating a high-profile product event, and your communications strategy needs to reflect the details and thought processes for each step. There is high pressure to succeed, especially when you consider that nearly one-third of all communications strategies fail, according to a study by Forbes Insights and the Association for Strategic Planning and the Council of Public Relations Firms.

To help you avoid these kinds of failures, nine members of Forbes Communication Council share the one important step to building a communications strategy for a high-profile launch or event, from making sure you understand your primary buyer to creating enough buzz or crafting a compelling call to action. Here’s what they said:

Photos courtesy of individual members.

Members from the Forbes Communication Council share some strategy tips.

1. Understand Your Primary Buyer

The key step is understanding your primary buyer through primary and secondary research. It is critical for the success of any endeavor that marketers know everything they can about their buyers, so they can then build a communications strategy — what to say, how to say it, when to say it and what channels to leverage — which is then customized for that specific group of individuals. – Crystal White, Launch Interactive, LLC

2. Develop A Comprehensive ContentStrategy

Generally, when we’re getting ready to launch a product, we have a number of phases, including initial press. We build a list of people who are interested in purchasing the good or service. Leading up to the release, we have an all-hands-on-deck sort of contentstrategy. On the day that it launches, we send out that press release, call, and make sure that anyone who said they wanted the product can be the first to get it. – Joshua Unseth, Alarm Grid, Inc

3. Plan Well In Advance

The most important step when building a communications strategy for a high-profile launch is planning it as far in advance as possible. A longer timetable gives brands and publications a chance to finalize details and communicationstrategy. Locking in dates for launching as soon as possible is key to a successful launch. – Chris Frantz, CuriosityStream

4. Focus On The Takeaways

It’s imperative to understand what the key takeaways are meant to be at the end of any launch — I’m not talking about products, but rather the emotional or educational takeaways. Once you know that, you can determine how to craft a launch or event that aligns with those goals. – Fahima Marissa Anwar, dubdub.com + IVEP Associations

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When your company begins planning the product launch of a lifetime, there are a million nuances to consider. The press will assemble, products will require proper display and you need to have a presentation that wows. And, these are only the basics of making an impact on your customer base.

There is a ton of planning that goes into creating a high-profile product event, and your communications strategy needs to reflect the details and thought processes for each step. There is high pressure to succeed, especially when you consider that nearly one-third of all communications strategies fail, according to a study by Forbes Insights and the Association for Strategic Planning and the Council of Public Relations Firms.

To help you avoid these kinds of failures, nine members of Forbes Communication Council share the one important step to building a communications strategy for a high-profile launch or event, from making sure you understand your primary buyer to creating enough buzz or crafting a compelling call to action. Here’s what they said:

Photos courtesy of individual members.

Members from the Forbes Communication Council share some strategy tips.

1. Understand Your Primary Buyer

The key step is understanding your primary buyer through primary and secondary research. It is critical for the success of any endeavor that marketers know everything they can about their buyers, so they can then build a communications strategy — what to say, how to say it, when to say it and what channels to leverage — which is then customized for that specific group of individuals. – Crystal White, Launch Interactive, LLC

2. Develop A Comprehensive ContentStrategy

Generally, when we’re getting ready to launch a product, we have a number of phases, including initial press. We build a list of people who are interested in purchasing the good or service. Leading up to the release, we have an all-hands-on-deck sort of contentstrategy. On the day that it launches, we send out that press release, call, and make sure that anyone who said they wanted the product can be the first to get it. – Joshua Unseth, Alarm Grid, Inc

3. Plan Well In Advance

The most important step when building a communications strategy for a high-profile launch is planning it as far in advance as possible. A longer timetable gives brands and publications a chance to finalize details and communicationstrategy. Locking in dates for launching as soon as possible is key to a successful launch. – Chris Frantz, CuriosityStream

4. Focus On The Takeaways

It’s imperative to understand what the key takeaways are meant to be at the end of any launch — I’m not talking about products, but rather the emotional or educational takeaways. Once you know that, you can determine how to craft a launch or event that aligns with those goals. – Fahima Marissa Anwar, dubdub.com + IVEP Associations

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