TAGS: Marketing, Overseas
December 18, 2014
While attending my very first FFA meeting as a freshman in high school, 10-plus years ago, I remember glancing toward a classmate I knew was an in-town resident who probably knew very little about agriculture. I remember wondering why she was there. Was she chasing a farm boy? To my surprise, that classmate became very active in the FFA chapter and competed with me on the soil judging team as well as speaking contests. We studied plant science and agribusiness alongside, but her future plans led her away from the industry.
Reflecting on my initial impression of that high school classmate from years before, and thinking there was no way she could possibly be interested in agriculture, I think about how often I mislabeled those around me throughout high school and at the small liberal arts college I attended as “non-ag.”
The fact of the matter is, we need agricultural careers. You’ve heard it said that we need to feed millions of people, but we also need to satisfy changing tastes and produce more with less while minimizing negative effects to the environment. The agriculture careers needed to solve these challenging tasks at hand will need to be filled by people from all walks of life and all backgrounds.
We need secondary students in urban settings who have never been to a farm but are curious about science. We need high school students who think agriculture is nothing more than farming but want to make a difference in the world. We need college students pursuing degrees and majors outside of agriculture, like accounting and engineering, to realize the potential they could achieve in the agricultural realm.
Realizing the growing need for agricultural careers, AgCareers.com has created the Careers in Agriculture E-Book to share with those we can influence now. This E-Book was designed to reach students and young professionals from all backgrounds easily and effectively. All pages are equipped with vibrant photos, videos, and discussions from agriculturalists. Accessible easily by just a link, the e-book can be shared via email or social media (find a guide for sharing the E-Book via social media here). We invite you to consider even making the link accessible on your website. It’s as easy as clicking “send” on an email.
We have created two versions of the e-book: One includes the AgCareers.com Career Profiles and one does not. It is recommended that the Career Profiles version be shared with middle and high school students as well as beginning college students while the version without the Career Profiles is shared with individuals already set on their career, path such as advanced college students and young professionals.
It’s just as important to advocate for agricultural careers as it is to promote agriculture itself. Consider sharing this digital e-book with your talent pool and your colleagues. Help lead the charge to fill those open slots in ag careers in the future.
Editor’s Note: Kristine Penning is a creative marketing specialist for AgCareers.com. For more information, go to www.agcareers.com