Name: Dalton Jantzen
I am from: I was born and raised in Vista, California; attended Chico State, then moved to Miami, Florida, where I met and married my wife, Vicki. Our decision to go as missionaries to the jungles of Colombia in 1970 was the start of more than16 years of adventures, some of them hair-raising and dangerous. Living surrounded by terrorists and mafia cartels with no electricity or running water, our lifestyle was rustic to say the least. Cooking over wood fires, washing clothes on a raft in the river and having outhouses for bathrooms all took a back seat to telling folks about Jesus.
Occupation: Business owner/Executive Consultant for Salted Oats, LLC., nonprofit ministry co-founder and executive director — now leading TW3 Lubbock and 30 60 100 MINISTRIES, INC.
How I ended up in this business: I served as training manager for Industrial Molding Corp. in Lubbock during the 1990s. In 1999 I was invited to join a consulting firm based in Albuquerque called DeLaPorte & Associates Inc.
Blending my experience in ministry and business I created two organizations: one nonprofit, one for profit. The nonprofit, 30 60 100 MINISTRIES INC.’s mission is to support faith-based ministries and church leadership in the U.S. and around the world.
The for-profit business, my consulting firm, Salted Oats, LLC, is focused on nurturing and cultivating leaders.
The one thing I enjoy most about my work: Personal interaction with the kinds of decision makers who want their businesses to be firmly founded on solid values and a culture that cause people to want to show up, and be fully engaged in their work.
My business philosophy is: Be the kind of servant who freely invests in people — knowing that the most important measure for me is not success, but significance; and “leaving a legacy” is not measured in dollars or assets under management, but in second and third generations of lives changed because of my investment in the person in front of me.
What are your goals in your business? Serve the community in such a way that it is irreversibly changed for the better — one person, one business at a time. Make sure to leave a gift, something of value like wisdom, insight, encouragement, with every person I meet with for more than 15 minutes.
What Lubbockites might not know about Salted Oats? After I began working as an executive consultant to Fortune 500 companies, my dad asked me if I was enjoying my job. “Dad, it’s rewarding — but challenging! My greatest challenge is: I offer creative and effective solutions — but getting leaders to implement them is hard! You know what they say, ‘You can lead a horse to water, but you can’t make them drink.’”
“Salt their oats,” he replied, almost too softly to hear and capture his wisdom.
Make them thirsty — and they will want to drink! We create thirst.
The best advice I’ve ever received: Learn the principle of working yourself out of a job. Learn to do your job so well you can teach it to others so they can do it BETTER than you. Then, they will rise up and replace you; leaving you free to go and repeat that process in another field, or location.
The person I most admire is: My bride of 48 years, Vicki Jantzen. She stimulates the best in me, holds me to the highest standards, helps me think through the most difficult problems, and prays for me to be sensitive to the Holy Spirit when I’m out in the marketplace. She is the most admirable gift I could receive.
My family:I have two sons, a daughter, and five grandkids:Oldest son Jesse Jantzen with his wife Shannon (Collins) Jantzen living outside of St. Louis, Missouri. Son Seth with his wife Melinda (McCreight) Jantzen living in Aledo. Daughter Amy (Jantzen) Laakso and her husband Byron Laakso living in Arlington.
If I could be anything, I’d be: I would be exactly who I am right now. I have had 68 years of adventures and experiences that I can draw from as I coach and mentor others. I am living the dream!
I wish I knew how to: Be more consistent with my diet and exercise routine.
If I could change one thing about Lubbock, it would be: I would love to see downtown Lubbock continue growing until it’s fully built out and reformed (not restored) during my lifetime. It would also be nice to have a Trader Joe’s!