Oracle recently announced an agreement to purchase British martech firm Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers.

But where can marketers find the best startups with which to work for their specific needs?

MaryLee Sachs

Discovery Zone at 2017 Cannes Lions Innovation

Last year’s Cannes Lions Festival of Creativity showcased nearly 100 startups in its “Discovery Zone”, a dedicated space during the Lions Innovation Festival. Curated by Festival organizers, the collection included startups from around the world from Seed to Series B-funded. And a certain amount of match-making was done to help provide advice to these martech entrepreneurs and explore new relationships between them and brand owners, media owners and agency experts attending the festival.

Participants included Advrtas, Cluep and Emoticast:

Advrtas is on a mission to elevate the consumer-brand relationships by inventing new ad experiences with cross-kinetic intent. Advrtas is the premier of Outlyer Technologies, and its CEO, Rob Bruza, was “pleasantly surprised” by his Cannes experience, getting the right balance of meeting brand and media owners as well as cross-fertilization with other startups.

Outlyer Technologies

Robert Bruza, CEO, Advrtas

Cluep offers an artificially intelligent mobile ad platform that targets people based on what they’re sharing, how they’re feeling and where they’re going. CEO and co-founder Karan Walia claimed that the Cannes Lions was the best “conference” his organization had attended; he and his team were able to extend their relationships with holding companies into new territories as a result of the exposure.

Emoticast is a specialist in flipping the emoticon craze on its head by offering a novelty way to interact. CEO James Fabricant claimed to get a lot of attention from brand marketing delegates and had several “serendipitous meetings” with great results.

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It’s widely recognized that marketing and tech are colliding. Techno terms have become a mainstay in the marketing vernacular. Blockchain, AI, VR, voice activation, facial recognition and robotics have moved from sci-fi to marketing reality.

Startups can provide a ready-made route to greater agility for some brand marketing teams, and indeed some marketing services providers as they get scooped up in acquisitions. Case in point: Oracle recently announced an agreement to purchase British martech firm Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers.

But where can marketers find the best startups with which to work for their specific needs?

MaryLee Sachs

Discovery Zone at 2017 Cannes Lions Innovation

Last year’s Cannes Lions Festival of Creativity showcased nearly 100 startups in its “Discovery Zone”, a dedicated space during the Lions Innovation Festival. Curated by Festival organizers, the collection included startups from around the world from Seed to Series B-funded. And a certain amount of match-making was done to help provide advice to these martech entrepreneurs and explore new relationships between them and brand owners, media owners and agency experts attending the festival.

Participants included Advrtas, Cluep and Emoticast:

Advrtas is on a mission to elevate the consumer-brand relationships by inventing new ad experiences with cross-kinetic intent. Advrtas is the premier of Outlyer Technologies, and its CEO, Rob Bruza, was “pleasantly surprised” by his Cannes experience, getting the right balance of meeting brand and media owners as well as cross-fertilization with other startups.

Outlyer Technologies

Robert Bruza, CEO, Advrtas

Cluep offers an artificially intelligent mobile ad platform that targets people based on what they’re sharing, how they’re feeling and where they’re going. CEO and co-founder Karan Walia claimed that the Cannes Lions was the best “conference” his organization had attended; he and his team were able to extend their relationships with holding companies into new territories as a result of the exposure.

Emoticast is a specialist in flipping the emoticon craze on its head by offering a novelty way to interact. CEO James Fabricant claimed to get a lot of attention from brand marketing delegates and had several “serendipitous meetings” with great results.

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