<div _ngcontent-c20 innerhtml="

Shutterstock

As the CEO of an&nbsp;ad agency and campaign manager for digital campaigns in various industries, I’ve seen firsthand how marketing a business in the digital era isn’t an easy task. With multiple online platforms for advertising campaigns, it may seem like the biggest decision is which one to choose. However, there are even more strategic choices that will have a direct impact on your ROI. Over time, I’ve collected a variety of ways to help soothe the decision-making process. Here are my top five strategies to help market your business well — and right — from the start:

1. Understand the way your target users shop.

It’s better to reach out to users who are already interested or could be persuaded into what you have to offer them. Most importantly, it’s best to understand how your users shop for what you can offer them. This way, you can adjust your approach to fit their needs.

If you offer a product or service consumers are already aware of and show a need for, utilize search engine data to find more information about your target audience, like who they are, and where, when and how they search and shop. Search engines are a great way to advertise because they provide users with search results of exactly what they want.

If you offer a product or service that is new to consumers, you can find out how your target users shop by using social media to find their interests and approved approach. Couple such trends with statistic software like Google Analytics, and you can monitor consumer behavior on your site. Starting with social media, display promotions and website adjustments, consumers can be made aware of the existence of your product.

2. Split-test your landing pages.&nbsp;

Needless to say, if you have landing pages that aren’t performing as well as they could be, you are wasting money and missing out on opportunities.&nbsp;You can split-test landing pages by either setting up experiments in Google Analytics or by using a third-party tool that simplifies the whole testing process.

When performing a split-test, consider how a landing page looks to your visitors. Above the site fold is the first thing they see — therefore, it’s a more important part of the page. Your information and intention should be clear and immediate at the top of the page. Always use high-quality images and compelling copy to keep visitors intrigued. When determining the results, consider the best conversion rate overall.

“>

Shutterstock

As the CEO of an ad agency and campaign manager for digital campaigns in various industries, I’ve seen firsthand how marketing a business in the digital era isn’t an easy task. With multiple online platforms for advertising campaigns, it may seem like the biggest decision is which one to choose. However, there are even more strategic choices that will have a direct impact on your ROI. Over time, I’ve collected a variety of ways to help soothe the decision-making process. Here are my top five strategies to help market your business well — and right — from the start:

1. Understand the way your target users shop.

It’s better to reach out to users who are already interested or could be persuaded into what you have to offer them. Most importantly, it’s best to understand how your users shop for what you can offer them. This way, you can adjust your approach to fit their needs.

If you offer a product or service consumers are already aware of and show a need for, utilize search engine data to find more information about your target audience, like who they are, and where, when and how they search and shop. Search engines are a great way to advertise because they provide users with search results of exactly what they want.

If you offer a product or service that is new to consumers, you can find out how your target users shop by using social media to find their interests and approved approach. Couple such trends with statistic software like Google Analytics, and you can monitor consumer behavior on your site. Starting with social media, display promotions and website adjustments, consumers can be made aware of the existence of your product.

2. Split-test your landing pages. 

Needless to say, if you have landing pages that aren’t performing as well as they could be, you are wasting money and missing out on opportunities. You can split-test landing pages by either setting up experiments in Google Analytics or by using a third-party tool that simplifies the whole testing process.

When performing a split-test, consider how a landing page looks to your visitors. Above the site fold is the first thing they see — therefore, it’s a more important part of the page. Your information and intention should be clear and immediate at the top of the page. Always use high-quality images and compelling copy to keep visitors intrigued. When determining the results, consider the best conversion rate overall.

Let’s block ads! (Why?)


Source link

Load More By admin
Load More In Strategy
Comments are closed.

Check Also

Macon and Watkins Getting Pro Careers Started

(Photo: Kyle Terada, USA TODAY Sports) Their journeys to West Virginia were different. The…