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Startups either have that “it” factor or they don’t, and some founders spend so much time trying to figure out exactly what that “it” factor actually is. They want to be successful, but when they follow the money they end up losing sight of their original mission. They want to be able to grow and scale quickly while creating an inclusive culture.

After working with hundreds of startups, I noticed something.

There are two kinds of CEOs: ones who leave their job because they’re sick of it and envision starting something new, and those with an MBA degree who want to build their own startup straight after that. Therefore, many startup CEOs struggle with people-centricity and what it really takes to orchestrate a team. Leadership is not taught in these areas, and many times the chemistry just doesn’t exist within the team itself. This can cause a business to fold.

It’s not easy to manage a team and ensure everyone is happy, but there are ways to help your company grow outside of the “hustle” and “task over humanity” approach. Here are some tips for startup founders to make an impact within their organization and ultimately become memorable leaders.

Focus On Value

Providing value to your customers and your audience will take your company much further than trying to get them to check out your company through promotion. Most people don’t want to be bombarded with promos. Instead, they want something that is insightful or changes their perspective. They want something that will bring more awareness to them and what they’re doing. Money likes those who like what they do.

When I first started my business, I didn’t do it for the money. I had a hunger to help businesses turn their target audience into passionate buyers and believers. I had already built a strong track record of helping companies achieve their goals, including my own. After a while, I decided it was time to venture out and focus on being the best provider. For me, it’s never about getting new clients. It’s about providing value in ways that make&nbsp;them want to come back. These companies usually refer me to other clients as well. As a leader, your end goal is to be the best provider and bring value to everything you put your hands on.

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Startups either have that “it” factor or they don’t, and some founders spend so much time trying to figure out exactly what that “it” factor actually is. They want to be successful, but when they follow the money they end up losing sight of their original mission. They want to be able to grow and scale quickly while creating an inclusive culture.

After working with hundreds of startups, I noticed something.

There are two kinds of CEOs: ones who leave their job because they’re sick of it and envision starting something new, and those with an MBA degree who want to build their own startup straight after that. Therefore, many startup CEOs struggle with people-centricity and what it really takes to orchestrate a team. Leadership is not taught in these areas, and many times the chemistry just doesn’t exist within the team itself. This can cause a business to fold.

It’s not easy to manage a team and ensure everyone is happy, but there are ways to help your company grow outside of the “hustle” and “task over humanity” approach. Here are some tips for startup founders to make an impact within their organization and ultimately become memorable leaders.

Focus On Value

Providing value to your customers and your audience will take your company much further than trying to get them to check out your company through promotion. Most people don’t want to be bombarded with promos. Instead, they want something that is insightful or changes their perspective. They want something that will bring more awareness to them and what they’re doing. Money likes those who like what they do.

When I first started my business, I didn’t do it for the money. I had a hunger to help businesses turn their target audience into passionate buyers and believers. I had already built a strong track record of helping companies achieve their goals, including my own. After a while, I decided it was time to venture out and focus on being the best provider. For me, it’s never about getting new clients. It’s about providing value in ways that make them want to come back. These companies usually refer me to other clients as well. As a leader, your end goal is to be the best provider and bring value to everything you put your hands on.

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